arteBA 2019: Tips on how to look and buy at the most important contemporary art fair in Buenos Aires
Pía Dalesson

From April 11 to 14 you can visit the Contemporary Art Fair of Buenos Aires.

María José Arjona presentada por Quinquela Fondos © Gentileza arteBA Fundación

This year one of the news offered by the Fair, is the change in the layout. In a new architectural framework, Utopía Bombay, the section that used to be Barrio Joven, is located in a building that is separate from the traditional galleries pavilion. This autonomous pavilion is dedicated to young production, publications and institutional spaces

The passage between the traditional Blue Pavilion with the most traditional galleries, and this new pavilion is a break from the feeling that is usually felt inside the fairs. An outdoor walkway, illuminated at night, which borders the performance arena. This walk allows you to renew the air and the expectations to enter to the most contemporary part of the fair.

How to look (for an unusual viewer)

Visiting the Fair can be very interesting. However, there is an audience that is not encouraged to approach, partly because they do not know what they will find inside.

Take off the prejudices: the entrance to the fair, although it is paid, is accessible and there is much to see. ($ 250 General Admission and $ 125 for retirees and students; Free Pass $ 500).

The fair is big and you can not cover everything. It is a good idea if in the previous days you saw in the news something that interested you, when you arrived, to take Map of the Fair. And despite the fact that once inside the route usually takes different paths, you can always stop and go straight to something you know you want to see.

The works of the artists are framed in the proposals of the galleries. In the main section, the names of the artists can always be found next to their works.

Cabinet: In several of the stands a special part is dedicated to an outstanding artist. It is usually differentiated from the rest and allows you to stop looking at the production more comprehensively. (Ex highlighted: Grete Stern in Jorge Mara-La Ruche)

How to buy

Also at this point, you have to get rid of prejudices and be encouraged to ask.

It is good to know, however, that in the main section there are usually works by consecrated artists that exceed the average price of a young collector. Anyway, within the main section there are also small format works that can be an option. Not because in a gallery the price of work is exorbitant, it means that in the next one it will be the same. Each artist has a market price, which depends on many factors such as size, year of production, format, etc.

Those who attend the stand are usually those who are part of the staff of the gallery. Their advice and guidance are worth a lot. If you have an estimated price to buy, you can consult within that range, what options exist.

Learn about the artist’s journey, his positioning in the market and the possibilities of growth (publications and national and international exhibitions).

Always be attentive to intuition, since with this work you will live together for a long time.

Detect what motivates you, but also be aware of the change. In Contemporary Art the information about the artist and its setting can modify the way of looking at it. The information becomes part of the taste.

If you have already started a collection it is good to think about holding a certain concept over time and follow a line.

Gonzalo Beccar Varela en Acéfala Galería © Gentileza arteBA Fundación
Luciana Lamothe, Galería Ruth Benzacar © Gentileza arteBA Fundación
Sebastián Camacho en Gachi Prieto Galería © Gentileza arteBA Fundación
Galería Barro © Gentileza arteBA Fundación
Santiago Paredes, Moria Galería © Gentileza arteBA Fundación
Juan Reos en Atocha Galería © Gentileza arteBA Fundación
“The inhabited time” of PAULA CECCHI and PABLO NOCE